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Was Picasso taking a risk when he decided to go abstract? No. “I don’t consider it as a risk,” says Ferg. “Strive” forges new sonic ground for Ferg and the track’s producer, DJ Mustard. “You can be you today/You can be you tonight/Know you’re feeling really great/It’s going to be all right,” he sings on the infectious hook. The jubilant house track could thump at any downtown or gay club. “Cause that’s my block, Hungry Ham/Nigga fuck your block, Hungry Ham/Better wear your Glock, Hungry Ham.” It’s pre-gentrification Harlem to the fullest.Īnother standout is “Strive” (featuring Missy Elliott). “I’m from 143rd, I come from Hungry Ham, ya heard?/Where the pigs will lay you down and make a nigga bite the curb/Them kids is poppin’ Percs because they claim it cool they nerves,” he raps. On the single “Hungry Ham,” he joins forces with Skrillex and his wunderkind protégé Crystal Caines for a rambunctious, frenzied nod to his uptown stomping grounds. Ferg experiments sonically with cool, weird sounds. “Soon as you get settled on what you’ve accomplished, it’s over! I don’t ever wanna get comfortable.” That hunger is apparent throughout the album. In 2013, he released his debut, Trap Lord, buoyed by the underground bangers “Work” and “Shabba.”įor Always Strive and Prosper, Ferg isn’t resting on his indie laurels. While Rocky, the self-professed “Pretty Motherfucker,” is the collective’s rock star, Ferg is its darker, grimier figure.
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Any rap label you could think about called my phone try and get meetings with A$AP. “I started getting the calls from Warner Bros., Sony. Following A$AP Rocky’s breakthrough, “Peso,” Ferg realized rap was a viable career option. “It’s in the bloodline,” he tells the Voice. As a teen growing up in Hamilton Heights, Ferg attended the High School of Art and Design and peddled his own clothing and accessories. Ferg’s late father, Darold Ferguson, was a prolific designer who created logos for Bad Boy Records, and had his own fashion line called Ferg Apparel. Outside, the din grows as fans pack into the store to hear the rapper’s forthcoming sophomore album, set to be released April 22.īorn Darold Ferguson Jr., in Harlem, A$AP Ferg grew to prominence alongside high school friend A$AP Rocky in 2009, but his creative trajectory didn’t begin with rap. He’s been fighting off a cold and beads of sweat gather at his forehead. The 27-year-old rapper waxes poetic while kicking his feet - outfitted with his custom-designed Adidas sneakers - in a swivel chair. It’s early evening in a tiny dressing room at the Adidas Originals store on 136 Wooster Street. You hit new levels even when you hit that new level, there’s a new level from there.” “That’s the voyage that I’m going through right now. It’s more than a feel-good album title for A$AP Ferg it’s a way of life.